While there are many things to fine tune regarding SEO (search engine optimization), it can get a bit overwhelming. I am going to go over a few of the basics to help get you started on your way towards optimization with a commonly used term, meta tags.
Meta Title - A meta title is not so surprisingly the "title" of your page as shown in search engine results such as Google as well as at the top of your browser when someone is viewing that particular page. This text is looked at by search engines (among many other things) when indexing your site for various search results. It should be clear and to the point, with the average length being 66 characters due to display limitations per search result. Here you will want to encompass all of the major keywords related to the page you are optimizing.
Example: "Smoky Grilled Teriyaki Gourmet Pork Jerky"
This is the meta title for a client's product page. It is as concise as possible and encompasses all of the most relevant search terms we want to associate this page with. Not only is it important to search engines, but ultimately your potential customers will be reading this text. Therefore, it is important that the title makes sense from a readability standpoint.
Meta Description - In addition to the meta title being displayed in search results the meta description is displayed as well. Again, this meta tag is looked at by search engines to help determine the relevancy of your page to a users search. Typically the meta description averages 155 characters and should summarize all of the information within the page as clean and to the point as possible. This allows search engines to do their job, while helping users understand what your page is about when they see it in their results.
Example: "Smoky Grilled Teriyaki Gourmet Pork Jerky and other jerky at Krave Jerky"
Continuing my previous example I have used the meta description from the same product page. It contains the product name as well as the brand name, it also tells them that there are other kinds of jerky at their website.
Meta Keywords - Meta tags are hidden in the code when a user visits your web page. Meta Title and Description are shown in search results however, the Meta Keywords are not. In light of this many people have abused this particular tag by placing unrelated keywords in their pages that may be more popular than their content. As a result the value of this tag in regards to SEO has been severely diminished. What a meta keyword tag should contain are all relevant terms to your web page and typicalls has are 256 characters in length.
Example: "Smoky Grilled Teriyaki Gourmet Pork Jerky,gourmet jerky,Krave,Krave Jerky"
Using our software you can edit these tags directly on the product page, allowing you to fine tune each and every product to your specific needs.